In 'Poor but Sexy' Berlin, Brands Need to Understand Casual
Expat blogger Chris Abraham writes about Berlin's culture of casualness and how marketers can use it to their advantage.
View ArticleBratislava, a City to Watch
Blogger Chris Abraham chronicles his visit to the Slovakian capital, a cash-friendly place where residents are coming to grips with an influx of credit.
View ArticlePepsi Apologized to Me for Its Suicide Ads
Blogger Chris Abraham analyzes PepsiCo's apology to him in the wake of widespread criticism for suicide-themed ads it released -- and then immediately pulled -- in Germany.
View ArticleSocial Media Are Truly Global -- Just Ask a Slovakian
All of the Brits I have been meeting in Berlin are more keen on getting my "Facebook e-mail," the e-mail that would allow them to easily find me on Facebook, rather than asking for a business card. Are...
View ArticleOne Whopper ... and Hold the Ugly-American Sauce
Blogger Chris Abraham, an American living in Europe, looks at Burger King's much-buzzed-about "Whopper Virgins" and finds a big helping of cultural insensitivity.
View ArticleThere Is Nothing 'Mc' About McCafe in Europe
Blogger Chris Abraham walks you through McDonald's coffee-bar brand McCafe in Berlin. He finds that the fast feeder might well be successful at taking on Starbucks at its own game.
View ArticleGlobal Web Means Your 'Fart Jokes' Can Be Heard Out of Context
Unfortunately for Grey and for Doc Morris, not everyone thought their "Evil Sperm" ads were funny. Quite a few people thought they were racist, insensitive, offensive and inappropriate -- and now those...
View ArticleTwitter, Facebook Just 'Virtual Ballrooms'
Tools don't matter, and the best ones get out of the way, allowing people to connect more easily and effectively. That was my big takeaway from last Friday's second-annual Blog Potomac.
View ArticleTwitter Is What Second Life Wasn't: Light, Cheap and Open
I run into many skeptics who believe that Twitter is rife with the sort of hype associated with the ascent and crash of Second Life. This is not true. Twitter is suffused with hype, for sure, but it is...
View ArticleA New Model for Digital Publishing ... From an Academic Journal?
A couple of months ago I attended a discussion at the National Press Club titled "What Will We Tell Peoria?" during which a panel of journalists complained that people have become too stupid to realize...
View ArticleMaking Friends in 'Twitterville'
Shel Israel's "Twitterville" is a compendium of case studies crowd-sourced from hundreds of Mr. Israel's followers from around the globe. It's a book less about social-networking theory than real-world...
View ArticleHas Second Life Cut Its Mullet?
After blasting Second Life, I revisited the virtual world to see what I'd find. The world, which had always been rocking the mullet -- business up front and party in the back -- seems to have grown up...
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